Accenture Digital Hackathon 2016


Last weekend I took part of Accenture’s Digital Hackathon, a global event organised by Accenture (Duh!) in which more than 400 participants from 8 cities around the globe would try to think of and complete a project within 24 hours under the umbrella theme of “Connect. Collaborate. Create”.

It was my first time at a hackathon and although it required a lot of energy and very little sleep, it was lots of fun and quite an experience with very interesting results from all the talented people who participated.

Be a Nelson! Donate your skills to a better world.

Today I became a Nelson

Today I became a Nelson! Together with a group of talented creative professionals from the likes of Tomtom, HP, Adobe and Nvidia we have donated our time and skills in order to help Masterpeace in their effort to create a network of 200,000 Nelsons.

So, what’s this all about you may ask yourself? Well, Masterpeace is an organisation that seeks to help people in need, not by giving them money, but by offering the help and skills of talented individuals all around the world. And Nelsons are all those people actively donating their time, talent and energy to help their community move forward.

Mingling with the Dutch UX Design community at UXCampNL 2016


This past weekend I felt like mingling with my peers of the UX design community and check out what they’re up to, so I decided to attend this year’s UXCampNL in Eindhoven. The event, as they put it themselves, is an “unconference born from the desire to bring together the industry and academic communities to share knowledge in an open environment”.

Unlike a traditional conference, UXcamp is shaped by the attendees themselves. Anyone willing to contribute and learn is welcome to join and give a talk, workshop or start a discussion.

So here’s my take on how things went down… 

Easy mobile prototyping with Pixate

I’ve been looking recently into playing a little bit more with new tools meant for digital designers like myself. Don’t get me wrong, I am perfectly happy with my Illustrator/Visio/Flash combo for all my UI/Workflows/Prototyping needs, but I figured it’s always good to keep your eyes open for new toys. So long story short, while browsing through Google’s Design Blog I came across Pixate (since apparently they were recently acquired by Google) a fairly new prototyping tool for mobile (Android and iOS) which seemed worth a try.

So… what IS design for interaction anyways?

I’ve been meaning to make a post here about what we define as “Design for Interaction” at the TU Delft, but since I just came across this video, my life was made soooo much easier, because they explain it beautifully. So, there, for anyone wondering what exactly it is that I and my fellow DfI’ers do, here’s a perfect explanation 🙂

Thanks to Niels van Hamersveld and Pieter Desmet for the great work producing the animation.

A quick guide to best practices for User Interface Design on Illustrator

As a creative professional working on Graphical User Interfaces (be it for products, apps or websites) you are bound to come in contact with Adobe Illustrator, the leading vector graphics package out there. It’s an amazingly handy piece of software, that when used correctly, can make your whole workflow a breeze.

In the past, I created a handy manual for the design teams I’ve worked with, highlighting some of the best practices I’ve gathered through my experience working with it, and I figured it was time to share it with the rest of the world, you know… because sharing is caring 😉

Games for Health Europe – Playing for your well-being

Serious gaming is a trend that we at Novility are tackling head-first with our training initiatives. It relies on the idea of using gaming principles applied to more serious goals such as proper training of personnel, in a way that keeps the trainees more engaged and focused on the subject matter, while achieving higher standards and competencies.

This trend has found its way into many domains and industries, with health being one of the fastest growing focus points of the serious gaming community. Proof of this is the Games for Health Project, an initiative supporting community, knowledge and business development efforts to use cutting-edge games and game technologies to improve health and health care. The 10 year old project celebrated this year the organization of its 9th annual Games for Health Conference in Boston (USA), and is quickly opening other chapters worldwide to encourage the spreading of their ideals.

Phonebloks is a really nice idea… but it won’t work :’-(

Phonebloks is a concept mobile phone that has taken social networks by storm in the past few days. Conceived by Dutch designer Dave Hakkens, it is meant as a solution to the e-waste problem generated by a smartphone industry which has shipped more than 225 million units in the last few months alone.

It sounds like an excellent, exciting new idea and it certainly has generated a lot of buzz on the interwebs (every single designer friend I have has posted something related on facebook), but unfortunately the bottom line is: it WOULDN’T WORK :’-(

My ServiceFellow – The real world version of Emoments!

As it usually happens, great ideas are never truly unique. Our whole history of inventions and development rests in the shoulders of giants. The real trick lies in taking ideas to the next level and making them become a reality. And this is exactly what I just came across.

While working on eMoments, the mobile app concept I developed as part of my MSc. graduation project I came in contact with Marc Stickdorn, from the Management Center Innsbruk and co-author of the great book “This is Service Design Thinking”. Marc did a great job in helping me understand what services and service design in particular was all about.

Unfortunately for me, the eMoments project remained in a concept phase, but as it turns out, Marc was working in parallel on a very similar application to what I had in mind. An application that has gone through a lengthy design and testing process (which I want to believe was also influenced by my own project somehow 🙂 ) and which is now almost ready to be released into the wild.

The result? My ServiceFellow!

What can my organization do to develop more usable products?

Dr. Jasper van Kuijk is a post-doc researcher at the TU Delft studying user centered product development practice. He is an expert on usability and how it affects not just the people using the products, but the industry that develops and markets those products.

At VanBerlo, identifying how important these factors are not only for our business, but for our client’s business, we had the pleasure of inviting Jasper a few weeks back as a guest lecturer for our team at our Eindhoven offices.

It is important to remember that better usability does NOT increase purchase intent but it DOES play an important role on the user experience, which can affect whether people buy your products again and whether they will recommend them to other potential customers.

During his doctorate research, Jasper identified 4 main drivers

Google’s Project Glass: Interesting concept with a LOOOT of work ahead of it

Google just released a video for Project Glass, one of their Google[x] projects dealing with augmented reality deployed through a set of glasses (or a similarly placed gear).

Some have been quick to pinpoint some of the technical problems faced by the project, but of course, we should take the video with a pinch of salt, as it is but a concept design to illustrate what their vision is with the whole thing.

What I really find interesting about it, is that Google is thinking of a true Augmented Reality application. Forget about the bullshit, gimmicky AR applications in which you must point something to a camera and see a 3D model being put in it’s place while you watch yourself on a screen, what we are talking about here is more akin to Layar, but then without the awkward interaction of having to see things through a small “window” (your mobile device), instead you get to see everything in your own field of view.

Draw Something! a great game to keep designers sharp

As an industrial design student, I remember that I had a hard time during sketching classes. Not because I can’t doodle, but because I was asked to “sketch” and NOT to “draw“, which is quite a different thing.

Sketching is all about conveying the message in a quick and simple way; a tool designers use to quickly explore possibilities. And my biggest problem was always that I wanted to draw, to end up with a presentation drawing as close to my intention as possible, no room for error. I had the hardest time committing to a stroke because I felt it had to be perfect or not be at all, and of course I hated the fact that they were forcing me to sketch with ink fine-liners (not much erasing there I’m afraid…). It was quite frustrating and up to this day I’m bugged by it.

But a recent game on the mobile front might help me change that.

A Window(s) into the future

A few years back, at the end of a guest lecture at the TU Delft given by Stephan Hoefnagels, Senior UX Designer who worked on the Windows 7 team, I ever timidly raised my hand and asked a question: “Why does windows 7 still works pretty much the same way as Windows 95?”

Stephan’s answer was quite simple, and it made perfect sense at the time: “Well, we don’t want to break the whole interaction paradigm that people have been accustomed to for the past 15 years, so we make incremental changes”

…that’s all about to be thrown out the Windows (pun intended 😉 )

The real importance of usability and user experience

We hear a lot lately about user experience and usability and how these two play a key role in the introduction of new products into the market, but it is important to know exactly WHAT kind of role they actually play and how they can affect not only our product, but our whole business.

What’s going on with consumer electronics?

To start off, let’s take a look at what’s going on in the world of consumer electronics, which make up a huge chunk of the products where usability and user experience are so important.

The first ever Design Jam Asterdam

A few days back I had the pleasure of being part of the first ever Design Jam Amsterdam and it was a very enriching experience, and of course, lots of fun!

Design Jams are one-or-two-day design sessions, during which people team up to tackle engaging User Experience (UX) challenges. They aim to get designers together to learn and collaborate with each other while working on real problems.

360 UI & Interaction Trend Report… this baby is finally done!

Finally! After a good couple of months of research and analysis, our UI+Interaction Trend Report ’10-’11 is finally finished and ready for our clients to take advantage of it.

The borders between purely physical products and the digital world are becoming increasingly blurred. Over the last 40 years, with the price and size of components steadily dropping and microprocessor capabilities constantly increasing, products have the potential of becoming more and more intelligent. This translates into new, exciting features for the users, but it also poses challenges for designers on how to manage the added complexity through an easy to use and efficient interface that allows smart products to fulfill their promise of making life a little easier and more pleasurable.

We at VanBerlo, believe that a proper understanding of the present and  future of people’s interaction with products will create great new possibilities in the world of design and therefore, as part of my work at one of Europe’s leading design studios, I had the responsibility to develop our very first trend report focusing on the world of interaction and user interface design.

These award winning trend reports are part of VanBerlo’s  360 creative services offer and they focus on providing up to date, global and detailed insights into the relevant trends in product development.

As a special treat, here’s a sneak preview of some of the content you’ll find in our full, 160 pages long report (including high resolution photos and HD videos) .