Designing the new prEmo – An empirical research on how to improve the emotion measuring tool

A while back I was working together with Pieter Desmet, an associate professor at the Industrial Design faculty of the TU Delft, in a project aiming to improve prEmo, a tool to measure emotions towards products.

The tool proved to be very effective, but it still had some points to it that could be enhanced, so that’s why we started working on a newer version of it.

For anyone interested in this kind of studies, you can download a copy of the final document that I wrote reporting on the steps that were followed, the methodologies used, and of course the results from our study.

You can download a copy by clicking on the link below:

PDF: designing-the-new-premo-david-guiza-caicedo-2009.pdf