Tag: Videos

  • emoments: Developing a tool to assess emotions elicited by services

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    Relevant Keywords:

    MSc. Graduation project, evaluating emotions, services, consumer experience, hotels, mobile application, prototyping

    Design Goal:

    Various methods are available for measuring emotional responses elicited by products (design) or human-product interaction. Up to this point however, no instrument was available that could be used to assess emotional service experiences. The aim of the project was to extend the possibilities of assessing emotions to the realm of experiential service design. As a case study for the project, the focus was laid on the `hotel experience’, that is, the experience of a guest while staying at a hotel.

    Project duration:

    5 months (full time)

    Methods Used:

    • Thorough literature research to become acquainted with the project domain.
    • Online survey to identify the most common types of emotions experienced by hotel guests and the stimuli associated with these experiences.
    • Creative session organized with a panel of users and designers to generate ideas.
    • Early prototyping to perform user testing of concepts.
    • Creation of wire-frames and navigation flow-charts to define the software’s architecture.
    • Hi-Fi prototyping of final concept.
    • Usability testing.

    (more…)

  • Developing a tool to assess emotions elicited by services – MSc. graduation presentation (Video & Pics)

    [iframe src=”//player.vimeo.com/video/12315079?byline=0″ width=”630″ height=”394″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen]

    So… it’s been a little over a week since I did the presentation for my Design for Interaction MSc. graduation project (Developing a tool to assess emotions elicited by services), and since I went off on a short one week vacation right after that, I didn’t have the time to post the video and some photos of the presentation during that time.

    But as I promised some people, today I finally got back and had some spare time to upload everything. So above,you can take a look at the video of the presentation (takes about 45 minutes including the questions round). The file is quite big (around 500 Mb) because I couldn’t (more…)

  • The delivery of the future: From A to Green

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    I’ve been quite busy the last few weeks working on my MSc. graduation project, and so I haven’t had much time to do any new updates here, but since a while ago I found out that one of the projects I worked on had been published on the website of the European Commission for Transport, I figured that was worth a mention.

    As I’ve showed in previous posts, I worked together with a group of colleagues in a project developing a new concept for delivery trucks of the future. My posts were focusing mainly on the application of the Vision in Product Design approach (ViP), which was just but a part of the project.

    Later in the process, this vision and future product which we had designed was translated into a product that could be introduced to the market in the near future and it had a strong relation to the Civitas initiative sponsored by the European Union (more…)

  • TOKENS: Books and libraries of the future

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    I’ve already made a post before talking about the Personal Area Libraries, one of our concepts in our attempt to design the books and libraries of the future. Today it’s time to show our second concept, the Tokens. You can see the results of our initial research by visiting the previous post so that you can understand why we came up with this concept, but in the mean time and just to give you an idea, here’s the vision we developed as a starting point:

    “In a world full of volatile digital media, people feel distant and unconnected from their reading material. It’s so easy to copy and distribute media that its very possession has lost its value.
    We want to bring this value back to the people.”

    So here it goes:

    THE READING MATERIAL:

    The reading material is independent of the eReader itself. It is carried individually (more…)

  • “World Builder”: Minority Report, eat your heart out!

    Some one sent me a link to this very beautiful short movie, which shows some awesome holographic interfaces, and I just had to share it here. Not much more to say, but WATCH IT! it will certainly be worth the 9 minutes of your time.


    World Builder from Bruce Branit on Vimeo.

  • Personal Area Libraries (PALs): Books and Libraries of the future

    [iframe src=”//player.vimeo.com/video/11309766?byline=0″ width=”630″ height=”473″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen]

    As part of a project for the TU Delft and together with my good friends Job Greefhorst and Amine Rhord, we set out to design the books and libraries of the future. We followed some context mapping techniques to understand the domain of reading in general as a first step for our process. I will explain the process in a later post, as it was quite interesting and it will give me a chance to explain some of these context mapping techniques in greater detail, but in the mean time, I’ll just stick to the results of our research which are more than plenty for a single post, and of course I will show you one of the two concepts that we came up with (the other one will also come on a later post).

    So let’s get started…

    THE READING DOMAIN CONTEXT

    We wanted to know what people thought of their books, how they stored them, why they liked them, why they (more…)

  • The wonderful Wizard of Oz… Prototype

    wizard-of-ozI’ve talked before about the Virtual Goals project that I worked on a few months back, and in this post I’d like to talk a bit more about one of the techniques that we used during the project: Wizard of Oz prototyping

    This technique (named of course after the famous book by L. Frank Baum) is in my opinion one of the most powerful ways of experimenting and developing user interfaces dealing with smart systems, because it allows you to test even when there is no smart system to start with!

    The idea is fairly simple:  you make a prototype in which all of the actions which will eventually be attributed to the computer system are actually performed by a person.

    Let’s illustrate with an example; let’s say you want to make a system that recognizes (more…)

  • From A to Green: A future vision of sustainable coachworks

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    Relevant Keywords:

    Automotive industry, sustainability, Transportation, Delivery, Coachworks, Future scenario

    Design Goal:

    Combigroep Carrosserieën, a Dutch coachworks producer, wants to extend its potential market following the newest regulations, transportation trends and logistics of the European Union having sustainability as a focus. As a group of 6 interdisciplinary designers the project was carried out from the strategy up to the product interaction and product detail level.

    Project duration and team:

    300 hours, 2 Strategic product designers (Stefanus Heru Prabowo, Ricardo Mejia), 3 Integral product designers (Barth Vrijling, Ana Laura Rodrigues Santos, Marjolein van Houten), 1 Interaction designer (David Güiza Caicedo).

    Methods Used:

    • Vision in Product Design (ViP) was used as a design framework throughout the whole project
    • The context of the industry and our clients position within it was researched and analyzed through stakeholder analysis, competitor analysis and PESTE analysis
    • Interviews and role playing user analysis were used to understand our users and personas were used to illustrate them during the design process.
    • Generated future scenarios
    • Creative sessions were performed to generate ideas during the design process.

    (more…)

  • Bogota: Building a Sustainable City

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    I came across this video the other day, and thought that it would be interesting to publish it here too. It’s a look at Bogota (Colombia), my home town, and it’s current developments from a sustainability perspective.

    The video itself is quite interesting and it portrays the work done on the city during the past decade and how it is meant to boost Bogota towards a more sustainable future. Having experienced the city and the new infrastructure first hand, I can honestly say that the video is a bit idealized, and that not everything is as pretty (more…)

  • People DON’T know what they want… so why rely on them for innovation?

    [iframe width=”630″ height=”350″ src=”//www.youtube.com/embed/iIiAAhUeR6Y” frameborder=”0″ allowfullscreen]

    I came across this TED Talk today by Malcom Gladwell called “What we can learn from spagetti sauce”, which I thought was wonderful and I wanted to post it here. Basically, it illustrates why there is no single über-product which will make all of your users happy. People are diverse by nature, so why would one single type of product match them all?

    It also reminded me that some time ago during a marketing course I followed for my bachelor, I had to read this fantastic article by Anthony W. Ulwick called “Turn customer input into innovation” (I know, I know, not the most creative of titles, but a good one  nonetheless), and I’ve been wanting to share (more…)

  • Low-Fi prototyping: Cheap & easy, but damn good!

    Prototyping is an iterative process that allows you to test, evaluate and implement changes to your design during the developing process before arriving to a final solution, and experiential prototyping is no exception to this. The designer is thus encouraged to produce and test prototypes along the whole development process. But since prototyping can be very effort and time consuming, it is important to know what type of prototyping techniques are more appropiate at different stages.

    The concept of prototype “fidelity” is defined by the level of detail used in making it, and dus how closely does the prototype resembles the “real thing”. For example, in software and graphical user interface design, low-fi prototyping can be achieved with simple tools such as paper and colored pencils, with which a quick and dirty sketch of an interface can be drawn on different sheets of paper and be tested (and most importantly fixed) on the run before any code is written at all, and it allows people from other disciplines to be able to collaborate.

    low fidelity prototyping also adds the extra advantage of a quick and unfinished “look”, which will (more…)

  • VirtualGoals: enhancing the playability of football through the use of interactive technologies

    Johan Cruyff foundationRelevant Keywords:

    Football, interactive technology, prototyping, user testing, wizard of oz.

    Design Goal:

    At playgrounds, the sport courts are very popular and are used intensively for playing football. It is however strange that these sport courts are hardly used by girls, despite the strong growth in the popularity of girl football in the last few years. Our design goal was to develop an interactive installation for sport courts and in particular the Cruyff courts. By adding interactive technology to the game of football we want to enhance the playability of the playgrounds.

    Project duration and team:

    120 hours, 3 interaction designers (David Güiza Caicedo, Nouschka Tijdeman, Ferdinand van Oostrom)

    Methods used:

    • Experiential prototyping
    • Wizard of Oz prototyping
    • Mid-Fi prototyping
    • User testing

    (more…)

  • PALS & Tokens: Conceptual design for books and libraries of the future

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    Relevant Keywords:

    Reading, books,  future scenario, conceptual design, context research

    Design Goal:

    As part of a design exercise at the TU Delft we were asked to research the domain of books and libraries and to propose a concept design of how these would be like in a future scenario. The focus was laid on the concept and interactions rather than on technical details of the products.

    Project duration and team:

    75 hours, 3 interaction designers (David Güiza Caicedo, Job Greefhorst, Amine Rhord)

    Methods Used:

    • Vision in Product Design (ViP) was used as a design framework throughout the whole project
    • Cultural probes
    • Creative session
    • Presentation videos

    (more…)

  • ipNext: Usability testing and redesign of an office phone

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    Relevant Keywords:

    Telecommunications, office environment, user research, usability testing, icon validity testing, redesign, office telephone

    Design Goal:

    The goal of this project was to evaluate the usability of the Alcatel-Lucent IP Touch 4018 office phone and to propose a re-design of the phone according to the findings of the performed tests. The team consisted of 6 Design for Interaction master students of the TU Delft working directly for Alcatel-Lucent, a global telecommunications corporation.

    Project duration and team:

    225 hours, 6 interaction designers (David Güiza Caicedo, Tine Lavrysen, Amine Rhord, Meike Mak, Steven Fokkinga, Marjolein Hartog)

    Methods Used:

    • Product analysis in terms of aesthetics and functionality
    • Online user survey & interviews with experienced users to understand how they perceived the current phone.
    • Usability tests of the current phone with novice and experienced users.
    • Online icon validity test performed with an international sample of people.
    • Interaction prototyping to assess the new interaction model proposed with the redesigned phone.

    (more…)

  • Virtual goals: introducing new technology into the game of football

    For our Interactive Technology Design (ITD) course as part of my Design for Interaction master (TU Delft), we were asked to work on introducing interactive technology into the Cruyff Courts (free access outdoor football fields throughout the Netherlands) so that we could enhance their playability and attractiveness, with an specific emphasis on integrating more girls into the fields, as it was found that they were not making much use of the courts even though they like the game and girl-football is on the rise.

    We came up with the concept of “Virtual Goals”, which consists of replacing the normal goals and nets we have today by two large surface areas on each side of the field, in which different types of goals will be displayed according to (more…)

  • Bill Buxton: Product design by sketching user experience

    I assume that everybody at the TU Delft heard from the presentation that Bill Baxton (Principal researcher Microsoft – http://www.billbuxton.com) has done on monday (nov 19) at the Industrial Design faculty, entitled “Product Design by sketching user experience”.

    For those of you who missed this very interesting lecture, I recorded it and placed it on the internet for you guys to watch. Video quality is not optimal, but it’s more about the story being told than anything else, so for that goal it’s good enough.

    Click on the READ MORE link beneath to  see the video. (more…)