BlueHair: Interaction & Product Design

Tag: Usability

  • Easy mobile prototyping with Pixate

    I’ve been looking recently into playing a little bit more with new tools meant for digital designers like myself. Don’t get me wrong, I am perfectly happy with my Illustrator/Visio/Flash combo for all my UI/Workflows/Prototyping needs, but I figured it’s always good to keep your eyes open for new toys. So long story short, while browsing through Google’s Design Blog I came across Pixate (since apparently they were recently acquired by Google) a fairly new prototyping tool for mobile (Android and iOS) which seemed worth a try.

    (more…)

  • What can my organization do to develop more usable products?

    Dr. Jasper van Kuijk is a post-doc researcher at the TU Delft studying user centered product development practice. He is an expert on usability and how it affects not just the people using the products, but the industry that develops and markets those products.

    At VanBerlo, identifying how important these factors are not only for our business, but for our client’s business, we had the pleasure of inviting Jasper a few weeks back as a guest lecturer for our team at our Eindhoven offices.

    It is important to remember that better usability does NOT increase purchase intent but it DOES play an important role on the user experience, which can affect whether people buy your products again and whether they will recommend them to other potential customers.

    During his doctorate research, Jasper identified 4 main drivers (more…)

  • The real importance of usability and user experience

    We hear a lot lately about user experience and usability and how these two play a key role in the introduction of new products into the market, but it is important to know exactly WHAT kind of role they actually play and how they can affect not only our product, but our whole business.

    What’s going on with consumer electronics?

    To start off, let’s take a look at what’s going on in the world of consumer electronics, which make up a huge chunk of the products where usability and user experience are so important. (more…)