Tag: Innovation

  • Ready, set, GREEN!

    green_lanternLast Thursday I finally received the green light from my graduation supervisory team, which in fact means that they are confident that I will be able to finish up my MSc. graduation project within the coming 6 weeks and that no matter what, on the 26th of June somewhere in the afternoon, I will finally be leaving my eternal student status behind to officially adopt my new role as a jobless professional with a Master’s degree (albeit, hopefully for not too long).

    So anyway, if there are people out there in the Netherlands (or the vicinity) who are interested in the project (“Developing a tool to assess emotions elicited by services”), I will be performing a public presentation of the project on the 26th of June, at the Delft Univeristy of Technology. More details regarding location and time will come shortly.

  • The delivery of the future: From A to Green

    gcombi_complete

    I’ve been quite busy the last few weeks working on my MSc. graduation project, and so I haven’t had much time to do any new updates here, but since a while ago I found out that one of the projects I worked on had been published on the website of the European Commission for Transport, I figured that was worth a mention.

    As I’ve showed in previous posts, I worked together with a group of colleagues in a project developing a new concept for delivery trucks of the future. My posts were focusing mainly on the application of the Vision in Product Design approach (ViP), which was just but a part of the project.

    Later in the process, this vision and future product which we had designed was translated into a product that could be introduced to the market in the near future and it had a strong relation to the Civitas initiative sponsored by the European Union (more…)

  • The delivery of the future (PART VI) – An example of Vision in Product Design (ViP) being used

    vip_designing_product_levelHere’s the sixth and final post of the ongoing series explaining the Vision in Product Design (ViP) process. It includes some very nice illustrations of the delivery truck we designed for the future.

    PART 6:

    DESIGNING – THE PRODUCT LEVEL

    Once you reach the product level once again, you use the information from all the previous phases of ViP, specially the vision which you created, and the interaction qualities you intend to have with your product, and you finally start designing the product (or service) itself.

    This is probably the phase of the process which will be closest to home to designers, as here’s where you start giving shape to the cloud of ideas that have been generated so far, and you finally (more…)

  • TOKENS: Books and libraries of the future

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    I’ve already made a post before talking about the Personal Area Libraries, one of our concepts in our attempt to design the books and libraries of the future. Today it’s time to show our second concept, the Tokens. You can see the results of our initial research by visiting the previous post so that you can understand why we came up with this concept, but in the mean time and just to give you an idea, here’s the vision we developed as a starting point:

    “In a world full of volatile digital media, people feel distant and unconnected from their reading material. It’s so easy to copy and distribute media that its very possession has lost its value.
    We want to bring this value back to the people.”

    So here it goes:

    THE READING MATERIAL:

    The reading material is independent of the eReader itself. It is carried individually (more…)

  • Personal Area Libraries (PALs): Books and Libraries of the future

    [iframe src=”//player.vimeo.com/video/11309766?byline=0″ width=”630″ height=”473″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen]

    As part of a project for the TU Delft and together with my good friends Job Greefhorst and Amine Rhord, we set out to design the books and libraries of the future. We followed some context mapping techniques to understand the domain of reading in general as a first step for our process. I will explain the process in a later post, as it was quite interesting and it will give me a chance to explain some of these context mapping techniques in greater detail, but in the mean time, I’ll just stick to the results of our research which are more than plenty for a single post, and of course I will show you one of the two concepts that we came up with (the other one will also come on a later post).

    So let’s get started…

    THE READING DOMAIN CONTEXT

    We wanted to know what people thought of their books, how they stored them, why they liked them, why they (more…)

  • The delivery of the future (PART V) – An example of Vision in Product Design (ViP) being used

    vip_designing_interaction_levelWith my MSc. graduation project now in full swing, I havent had much time to dedicate to posting things, but I figured that this could be a nice way of clearing my mind, so today I’ll continue with the ongoing series of posts explaining the Vision in Product Design (ViP) process.

    PART 5:

    DESIGNING – THE INTERACTION LEVEL

    By following the ViP methodology, the next step in our process was to think about the interaction level in the future context. In this new step the idea is to identify a number of interaction qualities which are relevant in our attempt to achieve the vision that we conceived in the previous phase, but without thinking of any particular product yet.

    These qualities of interaction will be of great importance for the (more…)

  • From A to Green: A future vision of sustainable coachworks

    g-combi_thumb

    Relevant Keywords:

    Automotive industry, sustainability, Transportation, Delivery, Coachworks, Future scenario

    Design Goal:

    Combigroep Carrosserieën, a Dutch coachworks producer, wants to extend its potential market following the newest regulations, transportation trends and logistics of the European Union having sustainability as a focus. As a group of 6 interdisciplinary designers the project was carried out from the strategy up to the product interaction and product detail level.

    Project duration and team:

    300 hours, 2 Strategic product designers (Stefanus Heru Prabowo, Ricardo Mejia), 3 Integral product designers (Barth Vrijling, Ana Laura Rodrigues Santos, Marjolein van Houten), 1 Interaction designer (David Güiza Caicedo).

    Methods Used:

    • Vision in Product Design (ViP) was used as a design framework throughout the whole project
    • The context of the industry and our clients position within it was researched and analyzed through stakeholder analysis, competitor analysis and PESTE analysis
    • Interviews and role playing user analysis were used to understand our users and personas were used to illustrate them during the design process.
    • Generated future scenarios
    • Creative sessions were performed to generate ideas during the design process.

    (more…)

  • The delivery of the future (PART IV) – An example of Vision in Product Design (ViP) being used

    vip_designing_context_levelToday is freezing outside and there isn’t the slightest chance that I’m going out there… so in the meantime I figured I can continue with the Vision in Product Design (ViP) example I’ve been writing about lately.

    This is quite a lenghty post, so let’s just jump straight to the point.

    PART 4:

    DESIGNING – THE CONTEXT LEVEL

    At this point, we’ve already reached the designing phase of the process, and we start by defining the future context.

    DRIVING FACTORS FOR THE FUTURE

    Within the VIP process the use of factors is intended to assist the deconstruction of the present world context in order to map probable and predictable features/aspects on a projected future.

    Factors can be divided in four distinctive (more…)

  • The delivery of the future (PART III) – An example of Vision in Product Design (ViP) being used

    vip_deconstruction_context_levelWell, a new year is upon us and so I thought I should make some time free to post the next step of the on going example of applying the Vision in Product Design (ViP) process.

    So here it is…

    PART 3:
    DECONSTRUCTION – THE CONTEXT LEVEL

    The aim of deconstruction at the context level is to try and think about what factors in the original conditions that a product was created for provided a possible reason to produce that particular person product interaction. (Lloyd, Hekker, & van Dijk, 2006) One of the most important parts of this deconstruction consists in the “context analysis” that provides key information to understand the system and the product itself.

    When designers are developing products that function in complex situations, they (more…)

  • The delivery of the future (PART II) – An example of Vision in Product Design (ViP) being used

    vip_deconstruction_interaction_levelIn a previous post I discussed the very first step of the Vision in Product Design (ViP) process, the deconstruction at a product level. On this post, I’ll be showing examples of the next step, deconstruction at an interaction level, and how we handled it in our project to design the delivery of the future. If you havent read it, I suggest you read that one before diving into this one.

    But if you’ve already read it… let’s jump right to it!

    PART 2:
    DECONSTRUCTION – THE INTERACTION LEVEL

    The interaction qualities characterizing the relationship between the Combis and the different users involved with it was analysed though a brainstorming session where the team reflected, with a play role technique, the qualities which can be perceived from the interaction of these (more…)

  • People DON’T know what they want… so why rely on them for innovation?

    [iframe width=”630″ height=”350″ src=”//www.youtube.com/embed/iIiAAhUeR6Y” frameborder=”0″ allowfullscreen]

    I came across this TED Talk today by Malcom Gladwell called “What we can learn from spagetti sauce”, which I thought was wonderful and I wanted to post it here. Basically, it illustrates why there is no single über-product which will make all of your users happy. People are diverse by nature, so why would one single type of product match them all?

    It also reminded me that some time ago during a marketing course I followed for my bachelor, I had to read this fantastic article by Anthony W. Ulwick called “Turn customer input into innovation” (I know, I know, not the most creative of titles, but a good one  nonetheless), and I’ve been wanting to share (more…)

  • Designing the delivery of the future – An example of Vision in Product Design (ViP) being used

    In a previous post I talked about the Vision in Product Design approach, explaining what it was about and the benefits of it.

    Since then, I’ve been applying it in a couple of projects I’m currently working on, and I found that the trickiest thing of this approach is to know exactly what it is that you are looking for with it and how to keep in track. So in this train of thought, I figured that it would be interesting and helpful for people not familiarized with ViP to go through each of the phases of the approach while having a concrete example of what should be done and what kind of results to expect from each phase of the design process.

    So as an example, I’ll be using the process that me and my team have gone trough during our Integral Design Project, which is a second year master’s course at the TU Delft involving team members from the 3 master directions (Strategic product design, Design for Interacion and Integral Product Design) working together on a project.

    In our case, our goal was to develop a new, more sustainable product for a producer of truck coachworks (known in Dutch as Combi’s), focusing on their current products for “delivery and distribution”. (more…)

  • Vision in Product Design (The ViP approach)

    Vision in Product Design (the so called ViP approach) is a design framework developed in the mid 90’s by Paul Hekkert, Matthijs van Dijk and Peter Lloyd at the faculty of Industrial Design Engineering at Delft University of Technology (TU Delft) in the Netherlands.

    For those of you interested in innovation and design, my opinion is that this IS the way to go. And apparently a couple of big names such as Audi, Pininfarina, Nokia and Whirlpool also seem to think the same way.

    Here’s the scoop:

    ViP is a design approach that has three starting points:

    1. Design is about looking for possibilities, and possible futures, instead of solving present-day problems.
    2. Products are a means of accomplishing appropriate (more…)
  • VirtualGoals: enhancing the playability of football through the use of interactive technologies

    Johan Cruyff foundationRelevant Keywords:

    Football, interactive technology, prototyping, user testing, wizard of oz.

    Design Goal:

    At playgrounds, the sport courts are very popular and are used intensively for playing football. It is however strange that these sport courts are hardly used by girls, despite the strong growth in the popularity of girl football in the last few years. Our design goal was to develop an interactive installation for sport courts and in particular the Cruyff courts. By adding interactive technology to the game of football we want to enhance the playability of the playgrounds.

    Project duration and team:

    120 hours, 3 interaction designers (David Güiza Caicedo, Nouschka Tijdeman, Ferdinand van Oostrom)

    Methods used:

    • Experiential prototyping
    • Wizard of Oz prototyping
    • Mid-Fi prototyping
    • User testing

    (more…)

  • Virtual Goals: Technology in the Cruyff Courts

    So, this is the final paper that we wrote regarding our Virtual Goals project. It’s quite interesting to take a look at it to follow the full story of how we developed the concept and how we tested it with various prototyping techniques.

    Here’s the abstract:
    “The Cruyff courts are very popular outdoor, public sports facilities in The Netherlands, but unfortunately they are not as attractive to girls as they do not like playing with boys. In this paper we describe our attempt to apply new technology into these fields in order to attract girls to them without making them less attractive for boys. Various experiential prototypes were built to test our proposals.”

    To read the full paper click on the link below:

    LINK : Virtual Goals: Technology in the Cruyff Courts (PDF)

  • PALS & Tokens: Conceptual design for books and libraries of the future

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    Relevant Keywords:

    Reading, books,  future scenario, conceptual design, context research

    Design Goal:

    As part of a design exercise at the TU Delft we were asked to research the domain of books and libraries and to propose a concept design of how these would be like in a future scenario. The focus was laid on the concept and interactions rather than on technical details of the products.

    Project duration and team:

    75 hours, 3 interaction designers (David Güiza Caicedo, Job Greefhorst, Amine Rhord)

    Methods Used:

    • Vision in Product Design (ViP) was used as a design framework throughout the whole project
    • Cultural probes
    • Creative session
    • Presentation videos

    (more…)