BlueHair: Interaction & Product Design

Category: Portfolio

Projects I have worked on in the past

  • JFTOT: User experience design for a family of industrial lab equipment

    PAC

    Relevant keywords

    Laboratory instruments, User interface harmonization, GIO Award 2013, American Good Design Award 2013

    Design goal

    PAC commissioned VanBerlo with the task of performing a portfolio-wide harmonization of their user interfaces, based on the design and styling developed during a previous project. This harmonization was to be started with the design of JFTOT, the newest addition to their growing family of industrial lab equipment.

    Specific role & contribution

    • Project planning and management, including preparation of quotes and direct communication with client
    • On-site visits and direct communication with developers
    • Initial analysis of the benefits of a UI harmonization
    • Conceptualization and wire-framing for JFTOT’s UI
    GIO2013GoodDesign

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  • Langen: Creating UX guidelines for industrial packaging machines

    Relevant keywords

    Industrial machinery, User interface guidelines, Packaging

    Design goal

    In an effort to bring together the user interface developments of both its European and American branches, Langen Group commissioned VanBerlo to develop a new set of harmonized UI guidelines for its products.

    Specific role & contribution

    • Project planning and management, including preparation of quotes and direct communication with client
    • Organized on-site visits and workshops with the client for an in-depth analysis of the product
    • Responsible for all conceptualization and styling activities
    • Direct communication with developers and support during production phase

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  • VIDA Density Meter: UX design for industrial lab equipment

    PAC

    Relevant keywords

    Laboratory instruments, user interface design

    Design goal

    A more user friendly interface was required as part of the latest version of the VIDA density meter, in order to support the less experienced users that PAC is targeting with the new design of the equipment.

    Specific role & contribution

    • Project planning and management, including preparation of quotes and direct communication with client
    • On-site visits and direct communication with developers
    • Conceptualization and wire-framing
    • Overseeing of styling activities

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  • Panoremo: A tool to assess the emotional experience of environments

    Panoremo_thumb

    Relevant Keywords:

    Evaluating emotions, environments, services, consumer experience, online application, prototyping

    Design Goal:

    During my Design for Interaction MSc. graduation project a concept was developed that was deemed very interesting and promising for the potential assessment of emotions experienced towards a physical environment. This concept was later developed even further in collaboration with SusaGroup in order to bring it into the market as a fully functional instrument that can aid in emotional design research.

    Methods Used:

    • Early prototyping to perform user testing of working principle.
    • Software development.
    • Usability testing.

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  • emoments: Developing a tool to assess emotions elicited by services

    emoments_thumb

    Relevant Keywords:

    MSc. Graduation project, evaluating emotions, services, consumer experience, hotels, mobile application, prototyping

    Design Goal:

    Various methods are available for measuring emotional responses elicited by products (design) or human-product interaction. Up to this point however, no instrument was available that could be used to assess emotional service experiences. The aim of the project was to extend the possibilities of assessing emotions to the realm of experiential service design. As a case study for the project, the focus was laid on the `hotel experience’, that is, the experience of a guest while staying at a hotel.

    Project duration:

    5 months (full time)

    Methods Used:

    • Thorough literature research to become acquainted with the project domain.
    • Online survey to identify the most common types of emotions experienced by hotel guests and the stimuli associated with these experiences.
    • Creative session organized with a panel of users and designers to generate ideas.
    • Early prototyping to perform user testing of concepts.
    • Creation of wire-frames and navigation flow-charts to define the software’s architecture.
    • Hi-Fi prototyping of final concept.
    • Usability testing.

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  • From A to Green: A future vision of sustainable coachworks

    g-combi_thumb

    Relevant Keywords:

    Automotive industry, sustainability, Transportation, Delivery, Coachworks, Future scenario

    Design Goal:

    Combigroep Carrosserieën, a Dutch coachworks producer, wants to extend its potential market following the newest regulations, transportation trends and logistics of the European Union having sustainability as a focus. As a group of 6 interdisciplinary designers the project was carried out from the strategy up to the product interaction and product detail level.

    Project duration and team:

    300 hours, 2 Strategic product designers (Stefanus Heru Prabowo, Ricardo Mejia), 3 Integral product designers (Barth Vrijling, Ana Laura Rodrigues Santos, Marjolein van Houten), 1 Interaction designer (David Güiza Caicedo).

    Methods Used:

    • Vision in Product Design (ViP) was used as a design framework throughout the whole project
    • The context of the industry and our clients position within it was researched and analyzed through stakeholder analysis, competitor analysis and PESTE analysis
    • Interviews and role playing user analysis were used to understand our users and personas were used to illustrate them during the design process.
    • Generated future scenarios
    • Creative sessions were performed to generate ideas during the design process.

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  • VirtualGoals: enhancing the playability of football through the use of interactive technologies

    Johan Cruyff foundationRelevant Keywords:

    Football, interactive technology, prototyping, user testing, wizard of oz.

    Design Goal:

    At playgrounds, the sport courts are very popular and are used intensively for playing football. It is however strange that these sport courts are hardly used by girls, despite the strong growth in the popularity of girl football in the last few years. Our design goal was to develop an interactive installation for sport courts and in particular the Cruyff courts. By adding interactive technology to the game of football we want to enhance the playability of the playgrounds.

    Project duration and team:

    120 hours, 3 interaction designers (David Güiza Caicedo, Nouschka Tijdeman, Ferdinand van Oostrom)

    Methods used:

    • Experiential prototyping
    • Wizard of Oz prototyping
    • Mid-Fi prototyping
    • User testing

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  • PALS & Tokens: Conceptual design for books and libraries of the future

    PALS_thumb

    Relevant Keywords:

    Reading, books,  future scenario, conceptual design, context research

    Design Goal:

    As part of a design exercise at the TU Delft we were asked to research the domain of books and libraries and to propose a concept design of how these would be like in a future scenario. The focus was laid on the concept and interactions rather than on technical details of the products.

    Project duration and team:

    75 hours, 3 interaction designers (David Güiza Caicedo, Job Greefhorst, Amine Rhord)

    Methods Used:

    • Vision in Product Design (ViP) was used as a design framework throughout the whole project
    • Cultural probes
    • Creative session
    • Presentation videos

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  • ipNext: Usability testing and redesign of an office phone

    ipNext_thumb

    Relevant Keywords:

    Telecommunications, office environment, user research, usability testing, icon validity testing, redesign, office telephone

    Design Goal:

    The goal of this project was to evaluate the usability of the Alcatel-Lucent IP Touch 4018 office phone and to propose a re-design of the phone according to the findings of the performed tests. The team consisted of 6 Design for Interaction master students of the TU Delft working directly for Alcatel-Lucent, a global telecommunications corporation.

    Project duration and team:

    225 hours, 6 interaction designers (David Güiza Caicedo, Tine Lavrysen, Amine Rhord, Meike Mak, Steven Fokkinga, Marjolein Hartog)

    Methods Used:

    • Product analysis in terms of aesthetics and functionality
    • Online user survey & interviews with experienced users to understand how they perceived the current phone.
    • Usability tests of the current phone with novice and experienced users.
    • Online icon validity test performed with an international sample of people.
    • Interaction prototyping to assess the new interaction model proposed with the redesigned phone.

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  • BeerBuddies: Empowering bartenders against unwanted behaviour

    Discover the BeerBuddies

    Relevant Keywords:

    Work, Leisure, Horeca (Hotels, restaurants, cafes), interaction, evident, explorative, involved, dominant, submissive

    Design Goal:

    To empower bartenders against unwanted behavior. The project was performed for the “Exploring Interactions” course, as part of the Design for Interaction Master of Science at the Delft University of Technology.

    Project duration:

    225 hours

    Methods Used:

    • Context mapping research through group interviews and generative methods (such as collage making) with local bartenders to gain rich visual and contextual information from them (field research).
    • Online survey to assess how people perceive the personalities of cartoon characters in terms of dominance and friendliness.

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  • Baaramee: Interacting with a 3D island in Dubai

    Baaramee_thumb

    Relevant Keywords:3Dsolutions_logoThe_world_Dubai

    Graphical user interface, 3D environment, single point touchscreen, communication & marketing

    Design Goal:

    For the marketing and communication efforts of Baaramee, one of the islands of The World project in Dubai, an interactive 3D environment was conceived to allow possible investors and buyers to visualize and interact with the project. I was asked to develop a graphical user interface with which users could interact with the system through a touchscreen interface.

    Project duration:

    100 hours

    Methods used:

    • System flowcharts to communicate with programmers
    • Interactive concept presentation to communicate with programmers and management

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  • DreamWhipper: Complete product development of a hand powered cream whipper

    DreamWhipper_thumb

    Relevant Keywords:

    Product development, household, manufacturing, technical research, technical development, prototyping

    Design Goal:

    As part of a design exercise at the TU Delft, we were given the task to use a 1928 patent of a cream whipper as a starting point for our design case. We were to use the patent as much as we could and translate the design of the cream whipper into our days in terms of production, assembly, materials, styling and features.

    Project duration and team:

    250 hours, 6 industrial design engineers (David Güiza Caicedo, Wouter Drost, Roos van Rhijn, Erik Jansen, Marie-Louise Brantjes)

    Methods Used:

    • Product analysis
    • Technical research
    • Brain writing
    • lo-fi prototyping
    • 3D modeling and Rapid prototyping
    • User testing

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  • Skil Caulkgun: A new battery powered product for Skil’s portfolio

    Skil Caulkgun_thumb

    Relevant Keywords:

    Product analysis, power tools, product development

    Design Goal:

    To make a design proposal for a battery powered caulk gun that can be added to the product portfolio of power tools producer Skil.

    Project duration:

    125 hours

    Methods Used:

    • Product analysis
    • Morphological charts
    • 3D modeling

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  • Nuntius: A newspaper delivery tricycle

    Nuntius_thumb

    Relevant Keywords:

    Newspapers, delivery, product development, technical development

    Design Goal:

    As part of a design exercise at the TU Delft I was asked to design a human powered vehicle with the main purpose of transporting goods. I decided to develop a newspaper delivery trike.

    Project duration:

    150 hours

    Methods Used:

    • Collage making
    • Morphological charts
    • Technical detailing
    • 3D modeling

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  • Baller: Concept furniture for children

    Baller_thumb

    Relevant Keywords:Hema

    Children’s furniture, design competition, plastic, conceptual design

    Design Goal:

    Design a piece of furniture for children to be produced in plastic and go along with the general Hema style:  simple, colorful products, with a high quality and a low price.

    Project duration:

    75 hours

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  • Graphic, Multimedia and Web

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    To see other projects I’ve worked on related to graphics, multimedia and web design, please click HERE.

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