Vision in Product Design (the so called ViP approach) is a design framework developed in the mid 90’s by Paul Hekkert, Matthijs van Dijk and Peter Lloyd at the faculty of Industrial Design Engineering at Delft University of Technology (TU Delft) in the Netherlands.
For those of you interested in innovation and design, my opinion is that this IS the way to go. And apparently a couple of big names such as Audi, Pininfarina, Nokia and Whirlpool also seem to think the same way.
Here’s the scoop:
ViP is a design approach that has three starting points:
- Design is about looking for possibilities, and possible futures, instead of solving present-day problems.
- Products are a means of accomplishing appropriate (more…)

As part of a visual design exercise at the TU Delft, we were given the following assignment:




Botoneria Ltda





I assume that everybody at the TU Delft heard from the presentation that Bill Baxton (Principal researcher Microsoft –