BlueHair: Interaction & Product Design

Category: Designing

  • And just to get you a bit exciTED…

  • TEDx Amsterdam… in Delft!

    TEDxAmsterdam in DelftNext Friday (20th of November) a conference called TEDxAmsterdam will take place in… well, in Amsterdam (duh!)

    TED as some of you may know, is a very famous yearly conference held in California, which brings together top people from the worlds of Technology, Entertainment & Design. Their TEDtalks are AMAZING to say the least and I’ve featured a few here before (I promise a post in the not so far future with a collection of my very favourites). They are trully Ideas Worth Spreading as their motto goes.

    So anyways… TEDx is an initiative of local, self-organized events that bring people together to share a TED-like experience and of course, we couldn’t be left outside of the big party here in the Netherlands.

    At the TEDxAmsterdam event, TEDtalks videos and live speakers will be combined to spark deep discussions and connections from the local and world communities.

    Unfortunately enough, TEDxAmsterdam is an invitation only event so not everybody can attend (yours truly included), but in the true spirit of the original TED (Ideas worth spreading, right???) a live video stream will be sent to various cities in the Netherlands where people can gather to see them in high quality video (a so called simulcast)… and waddaya know??? I’ve taken it upon myself (more…)

  • Differentiating emotional hotel experiences (EuroCHRIE 2009)

    EuroCHRIE 2009I’m finally back home after attending the EuroCHRIE 2009 conference in Helsinki for a few days, and I have to say that it was quite an interesting experience for me, since it was not really in my professional field as a designer, but it did have to do with what I’ve been working on for the past few months first as part of my MSc. graduation project and now as an interaction designer/researcher for SusaGroup.

    The conference dealt with experiences in the hospitality and tourism industry and I was actually there presenting a working paper which came from a small exploratory study I conducted at the early stages of my graduation project with the aim to identify what type of emotions people felt the most in a hotel environment and towards what exactly. (more…)

  • God! you gotta love Delft

    DDEAThere’s a reason why Delft is ranked as the 15th best engineering university in the world, and god, you gotta love them for that!

    In Australia, only a crash 3 weeks before the start of the race managed to keep Nuna 5 from being the top dog of the World Solar Challenge so far… After a speedy crash recovery operation, we’re still third by the second day of racing and breathing down the neck of second placed University of Michigan. But watch out Tokai University (leaders so far) ’cause the Nuna team went to Australia to claim their rightful place and beat the competition for the 5th time in a row.

    [UPDATE: As of October 27th, Nuna 5 has already surpassed the car from the University of Michigan, so Tokai is next!]

    And back in Delft, the Design and Engineering Award is underway with some very, VERY interesting stuff going on.

    On this post, you can find a couple of my favourite videos of some of the participating projects from our different faculties, which are just to show off a bit of why Delft is soooo cool 😉 (more…)

  • Panoremo: A tool to assess the emotional experience of environments

    Panoremo_thumb

    Relevant Keywords:

    Evaluating emotions, environments, services, consumer experience, online application, prototyping

    Design Goal:

    During my Design for Interaction MSc. graduation project a concept was developed that was deemed very interesting and promising for the potential assessment of emotions experienced towards a physical environment. This concept was later developed even further in collaboration with SusaGroup in order to bring it into the market as a fully functional instrument that can aid in emotional design research.

    Methods Used:

    • Early prototyping to perform user testing of working principle.
    • Software development.
    • Usability testing.

    (more…)

  • Symposium Advanced Automotive Design at the TU Delft

    Last Friday (Sept. 25th), I attended the Symposium Advanced Automotive Design organized at the TU Delft as part of the celebrations of the 40th anniversary of the Industrial Design Faculty. It was a very nice event in which top designers from the automotive industry (all of them TU Delft alumni) shared a bit of their work and experience as designers for these well known firms as well as giving us their view of the future of automotive design.

    [iframe src=”http://player.vimeo.com/hubnut/album/1551961?color=44bbff&background=000000&slideshow=0&video_title=1&video_byline=1″ width=”630″ height=”354″ frameborder=”0″ webkitAllowFullScreen mozallowfullscreen allowFullScreen]

    The keynote speakers were Fedde Talsma (Exterior Chief Designer at Volvo), Adrian van Hooydonk (Design Director at BMW) and Lowie Vermeersch (Design Director at Pininfarina) who were asked to choose a fragment of a movie as introduction to their talk. We also enjoyed shorter presentations by other TU Delft designers working for Ducati, Alfa-Romeo, DAF, Mercedes and Audi. (more…)

  • TEN: 10 years of Design & Emotion (Workshop Part I)

    TEN workshopThe Design & Emotion Society is celebrating this year their 10th anniversary and they decided to organize an event at the Delft University of Technology to commemorate this milestone.

    “TEN – 10 years of design and emotion” was a one day workshop held at the faculty of Industrial Design Engineering on the 28th of August and luckily I was there to participate. In this post I’ll explain what the workshop was all about and I’ll give a brief explanation of what we did in the first half of the activity. In a later post, I’ll show some of the results that were obtained at the end of the day. (more…)

  • emoments: Developing a tool to assess emotions elicited by services

    emoments_thumb

    Relevant Keywords:

    MSc. Graduation project, evaluating emotions, services, consumer experience, hotels, mobile application, prototyping

    Design Goal:

    Various methods are available for measuring emotional responses elicited by products (design) or human-product interaction. Up to this point however, no instrument was available that could be used to assess emotional service experiences. The aim of the project was to extend the possibilities of assessing emotions to the realm of experiential service design. As a case study for the project, the focus was laid on the `hotel experience’, that is, the experience of a guest while staying at a hotel.

    Project duration:

    5 months (full time)

    Methods Used:

    • Thorough literature research to become acquainted with the project domain.
    • Online survey to identify the most common types of emotions experienced by hotel guests and the stimuli associated with these experiences.
    • Creative session organized with a panel of users and designers to generate ideas.
    • Early prototyping to perform user testing of concepts.
    • Creation of wire-frames and navigation flow-charts to define the software’s architecture.
    • Hi-Fi prototyping of final concept.
    • Usability testing.

    (more…)

  • Measuring and evaluating emotions towards physical spaces

    emotional_space1Well, it’s kind’a cool at the deep end of the pool. Two months into my current status as a Master of Science I’m having lots of fun working on a temporary basis (let’s hope that changes soon) with the good people at Susa Group, the company that I worked for during my graduation project.

    And it’s lots of fun because I’m doing something which I really enjoy, and we are working on transforming one of the concepts I developed during graduation into a fully working and marketable tool which hopefully people will be using in a very, very near future.

    It’s still a work in progress, but the idea is to develop a tool that can help in measuring and evaluating emotions towards  physical spaces. This opens up the door to a plethora of possibilities and applications: evaluating an urban environment to know how people feel about their surroundings (emotions in architecture and urbanism), finding out how people feel about that new interior design that you are developing for a new store (emotions in retail design) or identifying the critical emotional points of a restaurant or of a hotel lobby (emotions in experiential services) are but a few of the examples I can think of. (more…)

  • Developing a tool to assess emotions elicited by services – MSc. graduation presentation (Video & Pics)

    [iframe src=”//player.vimeo.com/video/12315079?byline=0″ width=”630″ height=”394″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen]

    So… it’s been a little over a week since I did the presentation for my Design for Interaction MSc. graduation project (Developing a tool to assess emotions elicited by services), and since I went off on a short one week vacation right after that, I didn’t have the time to post the video and some photos of the presentation during that time.

    But as I promised some people, today I finally got back and had some spare time to upload everything. So above,you can take a look at the video of the presentation (takes about 45 minutes including the questions round). The file is quite big (around 500 Mb) because I couldn’t (more…)

  • Developing a tool to assess emotions elicited by services

    graduation-presentation-david-guiza-caicedoHi everyone!

    well, it’s almost here… on the 26th of June I will be giving the presentation for my Design for Interaction MSc. graduation project and I’d like to invite anyone interested in the subject to come along to the presentation.

    It will be held at 3:45 pm at the faculty of Mechanical, Maritime & Materials Engineering (Mekelweg 2, 2628 CD Delft) of the TU Delft, in Room F.

    In the mean time, wish me luck finishing up the project!

  • Ready, set, GREEN!

    green_lanternLast Thursday I finally received the green light from my graduation supervisory team, which in fact means that they are confident that I will be able to finish up my MSc. graduation project within the coming 6 weeks and that no matter what, on the 26th of June somewhere in the afternoon, I will finally be leaving my eternal student status behind to officially adopt my new role as a jobless professional with a Master’s degree (albeit, hopefully for not too long).

    So anyway, if there are people out there in the Netherlands (or the vicinity) who are interested in the project (“Developing a tool to assess emotions elicited by services”), I will be performing a public presentation of the project on the 26th of June, at the Delft Univeristy of Technology. More details regarding location and time will come shortly.

  • The delivery of the future: From A to Green

    gcombi_complete

    I’ve been quite busy the last few weeks working on my MSc. graduation project, and so I haven’t had much time to do any new updates here, but since a while ago I found out that one of the projects I worked on had been published on the website of the European Commission for Transport, I figured that was worth a mention.

    As I’ve showed in previous posts, I worked together with a group of colleagues in a project developing a new concept for delivery trucks of the future. My posts were focusing mainly on the application of the Vision in Product Design approach (ViP), which was just but a part of the project.

    Later in the process, this vision and future product which we had designed was translated into a product that could be introduced to the market in the near future and it had a strong relation to the Civitas initiative sponsored by the European Union (more…)

  • Experiential Services: My two cents to understanding them

    sb10069519ag-001I’ve been so busy with my MSc. graduation project that I left this blog completely unattended. Today, I decided that it was time to do something about that, and what better way than to post something related to the project itself.

    My project is titled “Developing a tool to assess emotions elicited by services”, and as such I figured that the first step on the road was to do a bit of research and try to find out what exactly was meant by services, and more especifically experiential services.

    But what the hell are experiential services??? well, here are my two cents to try and understand this concept better.

    First of all, a little background info:

    A shift towards an “experience” economy

    For centuries, the agrarian economy was based on Commodities (products grown, or extracted from the land), but in the wake of the industrial revolution Goods (manufactured or processed products) became the predominant (more…)

  • The delivery of the future (PART VI) – An example of Vision in Product Design (ViP) being used

    vip_designing_product_levelHere’s the sixth and final post of the ongoing series explaining the Vision in Product Design (ViP) process. It includes some very nice illustrations of the delivery truck we designed for the future.

    PART 6:

    DESIGNING – THE PRODUCT LEVEL

    Once you reach the product level once again, you use the information from all the previous phases of ViP, specially the vision which you created, and the interaction qualities you intend to have with your product, and you finally start designing the product (or service) itself.

    This is probably the phase of the process which will be closest to home to designers, as here’s where you start giving shape to the cloud of ideas that have been generated so far, and you finally (more…)

  • TOKENS: Books and libraries of the future

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    I’ve already made a post before talking about the Personal Area Libraries, one of our concepts in our attempt to design the books and libraries of the future. Today it’s time to show our second concept, the Tokens. You can see the results of our initial research by visiting the previous post so that you can understand why we came up with this concept, but in the mean time and just to give you an idea, here’s the vision we developed as a starting point:

    “In a world full of volatile digital media, people feel distant and unconnected from their reading material. It’s so easy to copy and distribute media that its very possession has lost its value.
    We want to bring this value back to the people.”

    So here it goes:

    THE READING MATERIAL:

    The reading material is independent of the eReader itself. It is carried individually (more…)