So, what's the story?

My goal is to create products and services that are truly helpful and enjoyable to use! I do this, by researching and understanding as much as possible the different layers affecting the experience of the user (such as motivations, expectations and context of use) and translating these insights into solutions designed to properly address them.


How do I approach design?

I graduated with honours from the Design for Interaction Master of Science at the Delft University of Technology. This, along with several years of experience designing a diverse range of products (consumer, industrial, apps, web) have lead me to approach design in 6 phases, which you will see reflected on many of the projects showcased here




TomTom: UX design of mobile driving apps

635848377106656871DP

Relevant keywords

Mobile apps, iOS, Android, Driving, Workshops, Mockups, Flowcharts, Interactive Prototypes

Design goal

As a Senior Interaction Designer at TomTom, I’ve been responsible for UX work on several mobile driving apps (for both Android and iOS) from the company’s product portfolio, as well as work on desktop and web for our automotive customers.

Specific role & contribution

  • UX lead of several mobile driving apps
  • Direct communication with developers, product owners and marketing within an Agile environment
  • Organise and carry out creative workshops
  • Development of interactive prototypes for “hallway” and “formal” testing

Novility HELP: A hospitality training system based on motion tracking

Novility

Relevant keywords

Motion tracking, Hospitality training, Gamification, Ergonomics, Agile development, Start up, New product development

Design goal

Create a Kinect based training system for the hotel industry that teaches housekeepers the correct procedures, ergonomic movements and required English language skills to perform their job efficiently, effectively and free of injuries.

Specific role & contribution

  • Product owner in charge of defining all mayor features from the very beginning
  • Part of the project planning and management team under an Agile development, including set up of bi-weekly sprints and monitoring of progress
  • Head of the design team, leading analysis, conceptualization and styling of product features
  • Lead for design research activities, such as observational research, interviews and user testing
  • Direct communication with developers
  • Art director for all graphical communication material

Sapiens: Solutions for deep brain stimulation

SapiensMedtronic

Relevant keywords

Brain surgery, Medical software, UI design, Process analysis, Workshops

Design goal

Analyse the product offering of Sapiens, to identify the design challenges faced by their new brain stimulation products. A special emphasis is laid on the design and styling of their medical software for brain surgery planning.

Specific role & contribution

  • Organization and execution of workshops with medical experts 
  • Analysis of collected insights
  • Mapping out the brain surgery procedure in order to identifying challenges and opportunities
  • Assist in the analysis of current product
  • Assist in the conceptualization and wire-framing of the planning software
  • Assist in the implementation of the styling to different screens

Atag Magna: User experience design of an electrical oven

Atag - Combi Steam Oven

Atag

Relevant keywords

User interface design, Kitchen appliances, Observational research, Focus group, Prototyping, Workshops, Red Dot Award

Design goal

Development of a touch interface for a new line of high-end ovens for Atag. A user centred design approach was used to ensure that the features available would be in line with what people actually want to use in their kitchens. The product should be able to support the experienced cook while at the same time guiding the novice.

Specific role & contribution

  • Project planning and management, including preparation of quotes and direct communication with client
  • Organize and facilitate the research activities. Analyse and draw results from research
  • Responsible for 90% of conceptualization
  • Art direction, including the creation of detailed styling mock-ups
  • Planning and execution of a qualitative testing protocol for usability testing
Reddot2015GIO2015

Promesso: User experience design of an office coffee machine

DE

Relevant keywords

Office appliances, UI design, Prototyping, Usability testing

Design goal

Development of the user interface for a new line of self service coffee machines. Personalization of your drink was to be a key factor for the user’s experience so several proofs of concept were developed to explore different possibilities.

Specific role & contribution

  • Assistance in planning the project’s approach
  • Organization of workshops with client and stakeholders
  • Assistance with the users & system analysis, and product requirements
  • Direct communication with client
  • Responsible for 50% of conceptualization activities
  • Responsible for interactive proofs of concept
  • Production of a mid-fi interactive prototype
  • Drafting of qualitative usability testing protocol
ReddotBest2016

Bosch – Nefit Easy: User experience design of a smart thermostat

Bosch

Relevant keywords

Home appliances, smart home, touch thermostat, User interface design, GIO Award 2013

Design goal

As part of the latest trends of smart home appliances, Nefit commissioned VanBerlo with the design of their newest smart thermostat, the Nefit Easy. The project included the design of the user interface in terms of logic and styling.

Specific role & contribution

  • Direct communication with the client
  • Created the styling proposal for the UI in association with the industrial designer in charge of the hardware
  • Early prototypes of initial ideas
  • Conceptualization and final screen mock-ups
GIO2013

Pontual: Design of an Amsterdam ferry-catching app

Relevant keywords

Android app, Cycling time, Ferry, Logo design, UI design, Interaction design

Design goal

Assist in the concept development and design the branding, interaction and user interface of an Android app that allows people in Amsterdam to know exactly when to leave a location in order to catch their ferry on time.

Specific role & contribution

  • Assist with concept development
  • Define interaction flow and initial wireframes
  • Design and implement a branding and styling proposal concept
  • High-fidelity native interactive prototype

JFTOT: User experience design for a family of industrial lab equipment

PAC

Relevant keywords

Laboratory instruments, User interface harmonization, GIO Award 2013, American Good Design Award 2013

Design goal

PAC commissioned VanBerlo with the task of performing a portfolio-wide harmonization of their user interfaces, based on the design and styling developed during a previous project. This harmonization was to be started with the design of JFTOT, the newest addition to their growing family of industrial lab equipment.

Specific role & contribution

  • Project planning and management, including preparation of quotes and direct communication with client
  • On-site visits and direct communication with developers
  • Initial analysis of the benefits of a UI harmonization
  • Conceptualization and wire-framing for JFTOT’s UI
GIO2013GoodDesign

ROSE: Analysis of user insights for a social care robot

RoseHeader

Relevant keywords

Remotely operated robot, Elderly, Nurses, Research, Cultural Probes, Creative focus groups

Design goal

Project TSR (Teleoperated Service Robot) was subsidized by the Dutch ministry of Economic affairs and the province of Noord-Brabant, and carried out by a consortium of research institutes and private companies. The goal of the project was to develop ROSE, a tele-operated robot for home care applications.

VanBerlo, as one of the consortium’s partners, was tasked with the analysis of user needs for the robot’s use in the care of elderly and disabled people.

Specific role & contribution

  • Direct communication with the research partners
  • Design, production and deployment of cultural probes
  • Organisation and facilitation of creative focus groups
  • Analysis of research and definition of early use cases

Langen: Creating UX guidelines for industrial packaging machines

Relevant keywords

Industrial machinery, User interface guidelines, Packaging

Design goal

In an effort to bring together the user interface developments of both its European and American branches, Langen Group commissioned VanBerlo to develop a new set of harmonized UI guidelines for its products.

Specific role & contribution

  • Project planning and management, including preparation of quotes and direct communication with client
  • Organized on-site visits and workshops with the client for an in-depth analysis of the product
  • Responsible for all conceptualization and styling activities
  • Direct communication with developers and support during production phase

VIDA Density Meter: UX design for industrial lab equipment

PAC

Relevant keywords

Laboratory instruments, user interface design

Design goal

A more user friendly interface was required as part of the latest version of the VIDA density meter, in order to support the less experienced users that PAC is targeting with the new design of the equipment.

Specific role & contribution

  • Project planning and management, including preparation of quotes and direct communication with client
  • On-site visits and direct communication with developers
  • Conceptualization and wire-framing
  • Overseeing of styling activities

TomTom: Internal structure and UI design for in-car navigation system

TomTom

Relevant keywords

In-car navigation, Touch screen, Android, User interface, Flowcharts, Agile

Design goal

TomTom commissioned VanBerlo to assist in the design of their new android based in-car navigation system. The main focus was laid on defining the internal structure of the system and designing the destination selection and settings screens.

Specific role & contribution

  • Working on-site with TomTom software engineers as part of their Agile team
  • Definition of system structure and internal navigation
  • Conceptualization and wire-framing
  • Creation and styling of mock-up screens

Panoremo: A tool to assess the emotional experience of environments

Panoremo_thumb

Relevant Keywords:

Evaluating emotions, environments, services, consumer experience, online application, prototyping

Design Goal:

During my Design for Interaction MSc. graduation project a concept was developed that was deemed very interesting and promising for the potential assessment of emotions experienced towards a physical environment. This concept was later developed even further in collaboration with SusaGroup in order to bring it into the market as a fully functional instrument that can aid in emotional design research.

Methods Used:

  • Early prototyping to perform user testing of working principle.
  • Software development.
  • Usability testing.

emoments: Developing a tool to assess emotions elicited by services

emoments_thumb

Relevant Keywords:

MSc. Graduation project, evaluating emotions, services, consumer experience, hotels, mobile application, prototyping

Design Goal:

Various methods are available for measuring emotional responses elicited by products (design) or human-product interaction. Up to this point however, no instrument was available that could be used to assess emotional service experiences. The aim of the project was to extend the possibilities of assessing emotions to the realm of experiential service design. As a case study for the project, the focus was laid on the `hotel experience’, that is, the experience of a guest while staying at a hotel.

Project duration:

5 months (full time)

Methods Used:

  • Thorough literature research to become acquainted with the project domain.
  • Online survey to identify the most common types of emotions experienced by hotel guests and the stimuli associated with these experiences.
  • Creative session organized with a panel of users and designers to generate ideas.
  • Early prototyping to perform user testing of concepts.
  • Creation of wire-frames and navigation flow-charts to define the software’s architecture.
  • Hi-Fi prototyping of final concept.
  • Usability testing.

From A to Green: A future vision of sustainable coachworks

g-combi_thumb

Relevant Keywords:

Automotive industry, sustainability, Transportation, Delivery, Coachworks, Future scenario

Design Goal:

Combigroep Carrosserieën, a Dutch coachworks producer, wants to extend its potential market following the newest regulations, transportation trends and logistics of the European Union having sustainability as a focus. As a group of 6 interdisciplinary designers the project was carried out from the strategy up to the product interaction and product detail level.

Project duration and team:

300 hours, 2 Strategic product designers (Stefanus Heru Prabowo, Ricardo Mejia), 3 Integral product designers (Barth Vrijling, Ana Laura Rodrigues Santos, Marjolein van Houten), 1 Interaction designer (David Güiza Caicedo).

Methods Used:

  • Vision in Product Design (ViP) was used as a design framework throughout the whole project
  • The context of the industry and our clients position within it was researched and analyzed through stakeholder analysis, competitor analysis and PESTE analysis
  • Interviews and role playing user analysis were used to understand our users and personas were used to illustrate them during the design process.
  • Generated future scenarios
  • Creative sessions were performed to generate ideas during the design process.

VirtualGoals: enhancing the playability of football through the use of interactive technologies

Johan Cruyff foundationRelevant Keywords:

Football, interactive technology, prototyping, user testing, wizard of oz.

Design Goal:

At playgrounds, the sport courts are very popular and are used intensively for playing football. It is however strange that these sport courts are hardly used by girls, despite the strong growth in the popularity of girl football in the last few years. Our design goal was to develop an interactive installation for sport courts and in particular the Cruyff courts. By adding interactive technology to the game of football we want to enhance the playability of the playgrounds.

Project duration and team:

120 hours, 3 interaction designers (David Güiza Caicedo, Nouschka Tijdeman, Ferdinand van Oostrom)

Methods used:

  • Experiential prototyping
  • Wizard of Oz prototyping
  • Mid-Fi prototyping
  • User testing