Industrial Design Engineering BSc. | Design for Interaction MSc.

David Güiza Caicedo, MSc.

My goal is to create products and services that are truly helpful and enjoyable to use! But products do not exist in a vacuum, so our solutions and services should not be designed without taking into consideration people’s behaviour, motivations, and the context they live in. We always need to dig deeper to find out what makes people tick, so that we can tickle their fancy!

I graduated with honors (Cum Laude) from my Design for Interaction MSc. (TU Delft) and learned user-centred design practices, where research, prototyping, and user testing play a key role from an early stage of the process. I also have a background in Industrial Design Engineering (TU Delft) which provides me with strong technical insights of the design discipline to keep the design grounded and feasible for the industry.


  • Various types of design oriented research and context definition techniques such as cultural probes, ethnographic studies, development of personas, creative sessions, design sprints & usability tests
  • Development of high quality interactive prototypes for user testing and product demos
  • Creation of high quality mockups
  • Experience with project and team management, direct communication with clients and working together with software developers within an Agile environment
  • A keen interest for latest consumer technologies with the potential to change the way we live our daily lives



  • SPANISH | Mother tongue
  • ENGLISH | Fluent (written and spoken)
  • DUTCH | Fluent (written and spoken)
  • ITALIAN | Beginner


TomTom | Amsterdam, The Netherlands
2015 - present
Senior interaction designer, working on TomTom navigation devices and mobile apps for Android and iOS.

Novility B.V. | Haarlem, The Netherlands
2012 - 2015
Acting as product owner and leading the design team at Novility, a start-up based in the Netherlands with a team composed of hospitality professionals, designers and tech experts. Together, we develop solutions for the hotel industry that aim to optimize operational practices by improving employee skills and productivity. The company’s first product, Novility HELP, reinforces current housekeeping training practices through an interactive program. It provides an enhanced, comprehensive educational experience for employees as well as a learning management system that tracks their performance.

VanBerlo | Eindhoven, The Netherlands
2010 - 2012
Interaction designer working on user insights and award winning products for clients such as Douwe Egberts (coffee machines), Bosch (home appliances), Philips (consumer electronics), TNO (laboratory instrumentation), ATAG (kitchen appliances) and TomTom (automotive navigation systems), among others.

Within these projects I worked on project management, user research and analysis, system architecture, GUI design, prototyping and usability testing. My duties also included research for trend reports on interaction and user interface design (

SusaGroup | Enschede, The Netherlands
MSc. Graduation internship developing a tool to assess emotions towards service design.

3D Solutions | Kiev, Ukraine / Amsterdam, The Netherlands
2008 - 2009
Part-time Interaction designer in charge of user interfaces (both graphical and physical) for the navigation of 3D virtual environments.

3D capacity | The Hague, The Netherlands
2006 - 2008
Part-time graphics and multimedia designer for a 3D visualization company specialized in architectural projects. Worked mainly developing flash applications for web.

TweenSense | Delft, The Netherlands
2001 - 2006
Part-time graphics and multimedia designer for a 3D visualization company specialized in architectural projects. Worked mainly designing print material and developing flash applications for web and stand alone.

Various freelance work
2000 - present